The two-day 2025 Yinchuan Super Music Festival kicked off at the Xixia Beer Music Park of Helan county in Ningxia Hui autonomous region on May 3. Seventeen musicians and bands took turns performing, presenting a variety of musical styles and immersive experiences that injected a sense of youthful energy into the May Day holiday, while also boosting regional cultural and tourism consumption.
The 2025 Yinchuan Super Music Festival kicks off at the Xixia Beer Music Park of Helan county. [Photo provided to seeningxia.com]
The performances were presented in a multi-stage format, featuring both traditional and modern elements. The venue featured interactive experience areas and music-themed markets, including over 30 unique booths offering giant photo spots, fluorescent graffiti, local popular foods, and cultural and creative products, providing the audience with a diverse array of immersive experiences.
The music-themed markets of the 2025 Yinchuan Super Music Festival. [Photo provided to seeningxia.com]
In recent years, Helan county has been promoting the development of the concert economy by supporting cultural and tourism consumption through improved supporting services, optimized consumption environments, and other measures.