Tourists watch the sunrise at the Gunzhongkou Scenic Area. [Photo provided to seeningxia.com]
The Ningxia Hui autonomous region welcomed a total of 5.45 million domestic tourists during the May Day holiday, with tourism spending reaching 3.12 billion yuan ($433 million). Ningxia coordinated resources across the region to launch policy toolkits and five major themed cultural tourism activities, creating a diverse array of consumption opportunities and implementing a series of measures to benefit the local population.
A nighttime performance is held in Manpu Town in the Helan Mountains. [Photo provided to seeningxia.com]
Various places hosted lively cultural and tourism activities, allowing people to enjoy beautiful scenery, taste delicious food, experience intangible cultural heritage, and watch performances and sports competitions. Popular holiday destinations like Manpu Town of the Helan Mountains, Lanshan Park, Huaiyuan Night Market, and the Shapotou Scenic Area were bustling with activity.
Over 40 special promotion activities were launched in key cities such as Beijing, Shanghai, Hangzhou, Xi'an, and Lanzhou, and more than 80 cultural and tourism cooperation agreements were reached, boosting tourist arrivals in Ningxia during the May Day holiday.
The Huaiyuan Night Market during the May Day holiday. [Photo provided to seeningxia.com]
Furthermore, rural tourism spots such as characteristic tourism villages and leisure farms, as well as major wineries at the eastern foot of the Helan Mountains, were popular among tourists. Visitors from different regions enjoyed local cuisine and wines, explored pastoral landscapes, and experienced a leisurely lifestyle.