Xixia district, Yinchuan city, Ningxia Hui autonomous region, received 307,900 visitors during the three-day Qingming Festival holiday from April 4 to 6. The district generated 119 million yuan ($16.4 million) in total tourism revenue of and fueling the robust growth of the local "spring economy".
The traditional folk performances during the Qingming Festival. [Photo provided to chinadaily.com.cn]
The Gunzhongkou Scenic Area in the Helan Mountains introduced a unique "scenery and festival coexistence" model, centered around its "Sunrise Rendezvous" brand and the Flower Festival, offering tourists an immersive experience.
The district also collaborated with local inheritors of intangible cultural heritage, cultural and creative enterprises, as well as dining brands to launch themed Helan Mountains cultural routes, blending nature with local traditions.
To celebrate the Qingming tradition of spring outings, Xixia district released a flower viewing map featuring five scenic routes, including mountain climbing and blossom tours.
The spring scenery of Helan Mountains. [Photo provided to chinadaily.com.cn]
Zhenbeipu Western Film Studio added a cinematic touch with "film + folk culture" performances, presented a diverse array of traditional folk art and performances.
Meanwhile, Manpu Town in the Helan Mountains highlighted its status as a national-level tourism and leisure district by hosting the Flower Queen Festival, complete with folk dances, grand processions, and dazzling fireworks displays.
Xixia district attracts many visitors during the Qingming Festival. [Photo provided to chinadaily.com.cn]