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Ningxia's goji berries: An industry dreams big

By Hu Dongmei | seeningxia.com | Updated: June 21, 2022

 

Mention goji berries and the place of production in China -- the Ningxia Hui autonomous region in the Northwest of China along the Yellow River -- will immediately come to mind. Nowadays, Goji berries have become one of the six characteristic agricultural industries in Ningxia. 

These small fresh fruits have a huge brand advantage with their derivative products varying from the syrup, brandy, to masks and so on. Taking the healthy lifestyle as one of its selling points, goji berries are sold around the world through the advanced modern industrial chain. In the era of national health and green lifestyle, Ningxia promotes fresh goji berries with high quality and rich nutrition delivered to thousands of households worldwide. They are a big health industry boosting the ecological protection of the Yellow River basin and the high-quality development of the pilot zone construction. 

Hu Dongmei / China Daily Ningxia bureau